Embracing Digital Marketing with ResultApps: A Comprehensive Approach
Digital marketing has become the cornerstone of growth for businesses in the 21st century. It is an umbrella term that encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. As we dive into what digital marketing entails,
ResultApps stands as your guide through the digital landscape, helping your brand navigate the complexities and harness the full potential of online marketing.
What is Digital Marketing?
Digital Marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels.
It’s about applying a series of personalized marketing tactics that allow you to follow a customer’s journey, delivering them tailored offers and information that are relevant to their stage in the buying process.
Components of Digital Marketing
Search Engine Optimization (SEO): This is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
Pay-Per-Click (PPC) Advertising: This model of internet marketing involves paying a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Social Media Management: This involves creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A well-managed social media presence helps you foster your community and grow your brand.
Content Marketing: This strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Email Marketing: A highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Affiliate Marketing: A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Influencer Marketing: A type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
Video Marketing: This leverages videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Mobile Marketing: Marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas.
Conversion Rate Optimization (CRO): The process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Marketing Automation: Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
E-commerce Marketing: It is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online. E-commerce marketing can include practices like search engine optimization, pay-per-click advertising, social media marketing, and email marketing.
Why is Digital Marketing Important?
In the digital age, customers expect to find what they are looking for in the palm of their hands.
Digital marketing allows for the mass personalization that can make your brand more memorable.
It’s also measurable to the click, giving you a better understanding of the customer journey, and it often allows for a more cost-effective means of reaching a broader audience than traditional marketing.
Next Steps
Embracing digital marketing is not just about having an online presence, but about being present where your customers are.
With ResultApps, your digital marketing strategy is not left to chance. We begin by evaluating your current online presence, identifying gaps, and understanding your market and competitors.
We then develop a strategic plan that leverages the right mix of the digital marketing components to meet your business objectives.
Whether it’s increasing your search engine visibility with SEO, engaging with your community through Social Media Management, or converting prospects into loyal customers via Email Marketing, ResultApps is here to guide you through each step.
Our expertise in Marketing Automation and E-commerce Marketing means that not only do we attract visitors to your site, we also help convert those visitors into ongoing customers.
Ready to take your digital marketing to the next level?
Contact ResultApps today for a consultation and let us tailor a digital marketing strategy that drives results and gives you a competitive edge in the digital marketplace.